How to Win more Customers using Quotation?

If you are a business owner, you might be knowing what a quotation is.  Even if you are not, you might have heard the term quotation multiple times in your life. Imagine that you are a seller dealing with fabrics.  

A prospect (someone who is likely to become a future customer) may have learned about the fabrics you are selling. The person approaches you to learn more about the items and the rates for which you are planning to sell. He or she might also approach other sellers. The prospect’s final decision is based on the offer you make. As a result, coming up with a unique and compelling quotation is important. 

What is a quotation?  

A quotation is a document issued by a seller in response to the needs of a customer. It’s a crucial document for effectively closing a deal. 

Elements of a Quotation 

• Your Company details 
• Customer’s Company details 
• Quotation Number 
• Quotation Date 
• Expiration Date 
• Description of your product in detail 
• Prices, discounts 
• Terms and Conditions 

Tips to prepare compelling quotes 

Be Professional 

Always write the quotation on the letterhead of your company. Avoid making grammatical or punctuation errors. Make sure your quotation is well-structured and does not leave the consumer confused. 

Determine your capability  

It’s critical to be certain about the stock you have and all of the details surrounding it. Sending a quote with ambiguous and unclear facts is not a good idea.  

Address your customer’s needs 

When it comes to customer satisfaction, the golden rule is to never assume. Before drafting a proposal, communicate with your consumer and be clear about their wants and needs. It assists in addressing their actual need through the quotation. Also, don’t waste your time or the time of your customer by quoting if you can’t deliver on time. 

Be unique and add value 

The prospect might contact other sellers for the same product. The only method to impress the customer is with your quotation. As a result, in order to stand out from the crowd, the quotation must be valuable and unique. 

Follow up 

Do not rush the process of following up. Follow up or remind the customer before the quotation expires, as the quotation contains the expiration date.  

Your customer needs a personalized and detailed quotation to close a deal with you. And, you need a compelling quotation to convert your prospects to potential customers.